Post by Dave Jordan on Nov 4, 2011 9:21:51 GMT -7
i don't go in for bleeding cool very often, i tend to find their general "reporting" pretty shoddy, but this article is worth mentioning. i've seen the reports elsewhere, but the graphs are helpful to put this sort of thing into perspective.
www.bleedingcool.com/2011/11/04/dc-smashes-marvel-marketshare-in-october-taking-51-of-sales/
of course, as we've all said, we need to see how the boost in sales is maintained over the course of the next year, but i think it's amazing comics sales in general, not just dc, have grown 30% since this time last year, obviously bolstered by the reboot. taking into account the recession numbers of the past year, this growth is even more impressive.
one other takeaway is the discrepancy between marvel's dollar share vs. their unit share. the text is incorrect, but the graphs and charts are. basically, marvel's dollar and unit share percentage is identical. is marvel's pricing structure hurting them? if it's not, when is it going to start? in last october they were saying most new books would be 2.99 (3.99 on premium books over 20 pages) to being 3.99 almost across the board. i know i am far less likely to hold onto a middling book at 3.99 a pop, where as at 2.99 i'd be willing to let it ride a little.
www.bleedingcool.com/2011/11/04/dc-smashes-marvel-marketshare-in-october-taking-51-of-sales/
of course, as we've all said, we need to see how the boost in sales is maintained over the course of the next year, but i think it's amazing comics sales in general, not just dc, have grown 30% since this time last year, obviously bolstered by the reboot. taking into account the recession numbers of the past year, this growth is even more impressive.
one other takeaway is the discrepancy between marvel's dollar share vs. their unit share. the text is incorrect, but the graphs and charts are. basically, marvel's dollar and unit share percentage is identical. is marvel's pricing structure hurting them? if it's not, when is it going to start? in last october they were saying most new books would be 2.99 (3.99 on premium books over 20 pages) to being 3.99 almost across the board. i know i am far less likely to hold onto a middling book at 3.99 a pop, where as at 2.99 i'd be willing to let it ride a little.